WHATS HAPPENING RIGHT NOW?

For our last university project… ever!! we have been lucky enough to work with The Standard Hotel London. 

THE BRIEF

Innovate a one-of-a-kind experience to engage Gen Z and drive room bookings at The Standard, London.

We recently had a productive trip to London, visiting the hotel and gathering primary research, this being through visiting the unique spaces in the standard hotel itself to going around London personally interviewing Gen Z individuals to get a real understanding on who our consumer is. We met some inspiring individuals and feel this will be a brief to remember