SOCIAL ARMOIRE
This project aimed to cover the way we present ourselves online and in person and how we can feel disconnected from who we are. This inevitably affects how we feel about ourselves and in turn, affects mental wellbeing, My aim was to create a solution focusing on the emotional side of how we present ourselves and the ties between societal norms and authentic identity. Through multiple outcomes i aimed to help individuals embrace their true selves and feel more confident doing so to eventually fix and protect personal well-being when facing societal pressures.
The ultimate goal is to create tangible outcomes that resonate with your target audience and effectively communicate your message. These solutions will be backed by an appropriate route to consumer, to connect with and captivate your target audience, ensuring maximum impact and engagement.
THE REPORT
THE BRIEF
Unleash your creativity and generate innovative ideas that address a problem you have found within the industry and design considerations you developed in the Problem stage by creating and responding to your own design brief. This is your opportunity to design and deliver impactful fashion communication and promotion outcomes that push the boundaries of industry standards.
MY APPROACH
Through a multifaceted exploration of the intricate relationship between self-presentation, societal norms, and authentic identity, I decided to use my FCP knowledge and create outcomes that cover the emotional nuances of how individuals construct and project their personas through clothing and personal style.
Through in-depth research, creative experimentation, and thoughtful reflection, i gathered meaningful insights helping me to produce a podcast, promotional video, zine and a photo shoot. By seamlessly blending artistic expression with critical inquiry, my work aimed to provoke thought, spark dialogue, and foster a deeper understanding of the subtle ways in which fashion intersects with our sense of self.
FEEDBACK
“The film in particular is well executed, with an impactful soundtrack – a strong portfolio piece demonstrating some quality art direction, problem solving and video production
— Dropbox feedback (NTU THE NOW)