SO,
Throughout my time at university, I've worked on real-world projects with live clients. These experiences have been invaluable, allowing me to apply my classroom knowledge in practical settings. From marketing strategies to campaign design, each project has played a crucial role in shaping my skills and preparing me for the professional world.
W H O H A V E I
W O R K E D W I T H??
To take the position as a creative agency for a jewellery brand AllWeAre. Launching and producing a film which celebrates both AllWeAre's audience and their brand values. The idea was to promote their jewellery through a visually pleasing story line.
THE BRIEF
OUR APPROACH
We decided to create a promotional movie with the inspiration for our project being Quentin Tarantino movies, we then decided to focus more on 'Pulp Fiction’ and base a lot of the visual language on that, we also incorporated Scandi culture which resonated with the brand most recent release. We didn't want to stray far from the brand so also included Norse mythology which we knew was a big influence on their new collection.
Our final statement for this brief was to "Celebrate self-expression and identity through the depiction of strong connections between individuals"
A lot of thought and detail went in to this project. Being rewarded ‘Best Zine over all zine’ from a live client, was a moment in my creative journey I will always be very proud of.
After speaking with Russ Gator, the founder of TSPTR, I became intrigued by the notion of objects holding deep personal meaning, as I have many such items myself. I find joy in listening to individuals recount the sentimental significance behind their possessions. Learning about the rich backstory of the TSPTR brand further fueled my interest in how meaningful items shape our journeys. I'm fascinated by the power of sensory experiences—seeing, smelling, or hearing something—that can transport us back to specific moments in time.
Each page of my zine remembers a moment connected to each one of my rings and is portrayed through multiple kinds of media.
PROUD MOMENT MOMENT :)
THE TEAM
THE BRIEF
we were tasked with innovating a one-of-a-kind experience for Gen Z to drive room and restaurant bookings at The Standard London.
This brief challenged us to delve into travel, design, culture and service, pushing our creativity towards an outcome beyond standard.
OUR APPROACH
Working alongside my brilliant teammates our immediate approach was to delve in to what really makes a hotel a hotel, at that is you might ask?
FOOD & SEX !!
Our idea was to build an exciting community that embraces sexual exploration and gourmet cravings in the inclusive atmosphere of The Standard, within the space where these elements co-exist. Using humour to encourage open talks about sex among Gen Z, breaking down barriers and sparking meaningful conversations.
FEEDBACK
“the Zine is excellent and really achieves the underground and homemade look and feel of Zines. You have cleverly incorporated different visual elements in the zine which make it entertaining to read; e.g. the acetate overlay. The use of a considered and reduced colour palette adds to the visual impact.”
— DROPBOX (THE NOW NTU)
THE BRIEF
Working in small teams, students will a cohesive and exciting concept for a range of “Wigflex x Castle Rock” collaborative beers, made up of 3 x 440ml cans. Backed up by contextual research, they will create a range of exciting outcomes, from moving image to visual merchandising, while utilising the wide range of facilities available within the School of Art and Design.
OUR APPROACH
we showcased You’re Welcome, Lads! Our inclusive beer range created to celebrate the female-led history of beer. This experimental, collaborative brief has been super fun and we had designed 3 beer cans, promotional posters, a bar menu and an integrated marketing campaign, as well as lots of cool visuals.
